In this video, I’m excited to showcase my work as a YouTube Manager/Video Editor, highlighting the transformation of the YouTube channel @DearGirlByAlice. Originally focused on wellness and mental health through talking head videos, the channel faced challenges with low viewership and stagnating analytics.
That’s when I stepped in to reimagine the channel’s scope. We shifted the focus to yoga, completely revamping the brand identity—including new logos, banners, graphics, and fonts. I also curated an array of copyright-free music and sound effects to enhance the content. Beyond the aesthetics, I provided guidance on the composition and recording techniques for yoga workout videos, ensuring a professional and engaging look.
The results have been incredible. Since the rebrand, Alice has secured two sponsorships, and the channel has seen exponential growth in viewership. This project was brought to life using tools like Lightroom Classic, Premiere Pro, and After Effects.
Check out the video to see the transformation in action!